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FOR CREATORS · BY INVITATION

BE ONE OF THE FACES OF THE MOVEMENT.

A creator-led movement to change how Bhopal eats and moves. Paid, supported, and seen. You're one of them.

65+ CREATORS SIGNED
200+ BUILDING TO
30M+ CHEF REACH
WHY THIS EXISTS

FOOD WAS NEVER THE ENEMY.

Not street food. Not your favourite restaurant. Not any treat. The real enemies are the chemicals, the fake ingredients, and the dirty kitchens. We're bringing the real ones back, and you're the voice that carries it.

0 PEOPLE

Harvard tracked them for decades. Real dairy treats were linked to lower diabetes risk. The science backs the truth.

You're not promoting a product. You're leading your city toward something better.

THE MOVEMENT YOU'RE JOINING

THIS ISN'T SMALL.

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CREATORS SIGNED, BUILDING TO 200+

0M+

COMBINED CHEF & NUTRITIONIST FOLLOWING

0 DAYS

9 PHASES, ONE MOVEMENT

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IN PRIZES, PAID TO REAL PEOPLE

9 PHASES · 52 DAYS

WHAT YOU'RE PART OF.

The full movement, start to finish. Here's every phase, and where you come in.

01

IGNITION

The founding faces open with the truth and call the creators together. The movement begins.

YOUR ROLE: You're introduced as one of the faces. The launch content starts here.
02

MENU PADHEGA BHOPAL

₹50,000

The city reads its own menus, finds the flaws, and demands better. A public challenge.

YOUR ROLE: Rally your audience to read menus and speak up.
03

RUN, WALK & FITNESS PARTY

₹1,00,000 POOL

The city gets moving together. A real event with creators, citizens, and invited guests.

YOUR ROLE: Show up, bring your audience, create at the event.
04

TRANSPARENCY

We call on restaurants to show clean labels and real ingredients. The public votes.

YOUR ROLE: Push transparency content, drive the public vote.
05

MENU REDESIGN

₹2,00,000 POOL

Partner restaurants transform their menus, with the city's help. Redesigned on film.

YOUR ROLE: Cover the redesigns, bring your audience into the process.
06

REAL FITNESS

Fitness reframed around real health over appearance. Partner gyms join in.

YOUR ROLE: Real-fitness content, no fake standards.
07

THE LAUNCH

The new menus go live with a real experience: food, music, comedy, and more.

YOUR ROLE: Be at the launch, capture it, hype it.
08

THE BIG CHALLENGES

₹8,00,000

Eat Healthy and Be Fit. Two 30-day challenges. The whole city in.

YOUR ROLE: Lead your audience through the challenges. (₹4L each)
09

THE GRAND FINALE

A stadium-scale celebration. Winners crowned. Music, standup, food.

YOUR ROLE: Front-row, on stage, the face of the finish.
WHAT WE NEED FROM YOU

YOU CREATE.

0 REELS
0 STORIES
00 POSTS

Across the full 52-day movement. Not per day, not per week.

TOLD YOUR WAY. AT YOUR PACE.

EVERY TOPIC IS DIFFERENT

Each phase brings a fresh theme. You're never repeating the same content.

NO DAILY POSTING

You don't have to post every day. You create around the phases, on a schedule that works for you.

WE HELP YOU MAKE IT

Ideas, hooks, scripts, and direction, every step. You're never staring at a blank screen.

Same story as everyone else in the movement. Told your way, in your voice.

HOW YOU GET PAID

YOU GET PAID YOUR RATE.

No fixed lowball. We pay you according to your own current market rate, agreed with you before you start, and put in writing.

YOUR OWN RATE

We pay according to your current commercials. What you're actually worth, not a fixed lowball.

AGREED UP FRONT

Your rate is discussed and locked with you before you start. No surprises.

PAID IN ADVANCE

Advance cheques, handed to you upfront, phase by phase.

CLEARS IN 7 DAYS

Each cheque clears 7 days after that phase. You deliver, you withdraw. No chasing.

It's all in writing. Every creator signs a clear agreement, your rate, your payments, and your dates, protected on paper.

WHAT YOU GET

THE PAYMENT IS JUST THE START.

Join once, and everything you build with us stays with you.

YOUR OWN WEBSITE

On your name, your portfolio, built and managed by us. A digital home that's yours.

A WORK GUARANTEE

This isn't a one-time thing. We keep bringing you work for 6 months beyond the campaign.

EDITING & SHOOT SUPPORT

Our team helps edit your content and gives you access to real shoot setups.

A BIGGER STAGE

Cross-promotion with national chefs and creators. Get seen by audiences in the millions.

FOUNDING CREATOR STATUS + KIT

You were here first, and that credibility stays. Plus a special founding creator kit, only for the first in.

A REAL PORTFOLIO

Real brand work with BakeMasti and partners. Work you can show for years.

WHAT THIS DOES FOR YOU

THIS MAKES YOU MORE THAN A CREATOR.

GROWS YOUR AUDIENCE

Shared trending audio, cross-tagging across the whole creator network, and city-wide attention. The whole machine pushes your reach up.

RAISES YOUR VALUE

Creators who become known faces of a movement command higher rates. This puts you in that position.

THE SPOTLIGHT IS REAL

National chefs, national media, a city-wide stage. And you're standing in it.

A FACE OF THE CHANGE

You become a face of Bhopal's change. A local hero, from a Bhopal creator to a name the country knows.

YOU'RE NOT PROMOTING A PRODUCT. LEADING YOUR CITY.

YOU'VE BEEN CHOSEN

YOU'RE IN. LET'S GET YOU STARTED.

You've been selected to be one of the faces of the movement. Confirm your details below and we'll set up your onboarding, your agreement, and your first phase.

Something went wrong. Please try again.

YOU'RE OFFICIALLY IN.

Welcome to the movement. Our team will reach out shortly with your agreement and your first phase details.

The food was never the enemy. The chemicals are. We're bringing the real ones back.

READY TO LEAD? LET'S START.