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BY INVITATION

BECOME ONE OF BHOPAL'S 50.

A partnership to change what your restaurant can be. Part of Eat Healthy & Be Fit Bhopal, a city-wide movement changing how Bhopal eats. Capped at 50 outlets, selective by design. You've been chosen for a spot.

Confirm Your Spot See what you get
65+ CREATORS SIGNED
30M+ CHEF REACH
₹10,00,000+ IN PRIZES
THE MOVEMENT IS ALREADY MOVING

THIS ISN'T JUST AN IDEA.

Creators, national chefs, nutritionists, media, and an event company have already joined. More every week. The whole city is coming together.

CREATORS
NATIONAL CHEFS
NUTRITIONISTS
MEDIA PARTNERS
EVENT COMPANY

And the list grows every week.

THE BIG IDEA

WE CHANGE WHAT YOUR RESTAURANT IS.

We build restaurants into media and community brands. Not just food businesses. A profit engine.

THE SHIFT

YOU OWN YOUR AUDIENCE.

Instead of renting it from ad platforms, delivery apps, and city food creators. You stop paying to reach your own customers, and start owning the relationship.

THE REACH BEHIND THE MOVEMENT

A NETWORK, ALREADY BUILT.

Layer on layer of attention, all pointed at the movement and its 50 restaurants.

THE CONTENT ARMY
65+

Paid creators already contracted, targeting 200+. Across every category, not just food. Collectively in the 5M+ follower range.

For you: A content army already working, aimed at food.
THE NAMES LEADING IT
30M+

5 national chefs and 2 nutritionists. One with 18M+ across platforms, the others a few million each. A combined national audience.

For you: Food designed and endorsed by names your competitors can't buy.
AND THE NETWORK
12M+

More reach through partner pages we've tied up. Add national media coverage and reach across India, not just Bhopal.

For you: Layer on layer of attention, all pointed at the movement.
THE CONTENT MACHINE
4,000+

Pieces of content, and that's just the creators. Then diners and challenge entrants make their own, pushing it 5 to 10 times higher.

For you: Your restaurant shows up again and again, in content you never had to make or pay for.
HOW ATTENTION BECOMES A CUSTOMER

IT'S NOT JUST VIEWS. IT'S A LOOP.

Attention turns into footfall, and footfall makes more attention. Here's the cycle.

1

All that content builds awareness across the city.

2

The challenges and ₹10,00,000+ prizes give people a reason to act.

3

Only 50 outlets carry the movement, so they come to you.

4

They visit, they order, and they post their own content.

5

That feeds more awareness. And the loop runs again.

For you: Attention turns into footfall, and footfall makes more attention.
9 PHASES · 52 DAYS

HOW THE CITY COMES TOGETHER.

Every phase is a fresh reason for the city to visit you, order from you, and follow you.

01

IGNITION

The founding faces open with the truth and bring the first creators together. The movement begins.

FOR YOUR RESTAURANT: The city's attention starts building, and you're already one of the 50.
02

MENU PADHEGA BHOPAL

₹50,000

The city reads its own menus, finds what's wrong, and demands better. A public challenge for everyone.

FOR YOUR RESTAURANT: The city starts looking for better menus, and you're about to have one.
03

RUN, WALK & FITNESS PARTY

₹1,00,000 POOL

The city moves together, then stays for a live music and standup show with creators, citizens, and guests.

FOR YOUR RESTAURANT: A city-wide event pointing attention at the movement and its outlets.
04

TRANSPARENCY

Clean labels. Real ingredients, calories, and protein on the menu. The city votes on who's leading the change.

FOR YOUR RESTAURANT: You get to be seen as one of the honest, clean-label leaders.
05

MENU REDESIGN

₹2,00,000 POOL

Partner restaurants redesign their menus with national chefs, filmed dish by dish. The centrepiece of it all.

FOR YOUR RESTAURANT: Your new chef-designed menu is built and filmed. This is your spotlight.
06

REAL FITNESS

Fitness built around real health, not just appearance. Partner gyms join the movement.

FOR YOUR RESTAURANT: The fitness crowd, your best full-meal customers, gets pulled in.
07

THE LAUNCH

The new menus go live with a real experience night. Food, music, and comedy, all in one place.

FOR YOUR RESTAURANT: Your redesigned menu launches with a live event at your outlet.
08

THE BIG CHALLENGES

₹8,00,000

Eat Healthy and Be Fit. Two 30-day challenges that pull the whole city in.

FOR YOUR RESTAURANT: A month of the whole city looking for healthy food, which you now serve. (₹4L each)
09

THE GRAND FINALE

A stadium-scale celebration. Winners crowned, prizes handed out, the whole city on one stage.

FOR YOUR RESTAURANT: You end as part of the city's biggest food and fitness moment.
THE DEMAND IS ALREADY THERE

YOU'RE NOT CREATING DEMAND. YOU'RE CAPTURING IT.

Look at how many people in Bhopal eat out every day.

WEEKDAYS, MON TO THU
1,70,000

people eat out every weekday.

WEEKENDS, FRI TO SUN, PEAK
3,82,500

people eat out at the weekend peak.

THE EVERYDAY BASELINE
2,60,000

eating out every single day.

FULL-MEAL CROWD, ₹200–250+ A HEAD
80,000

order a proper meal every single day. 50,000 weekdays, 1,20,000 weekends.

For you: This is your core customer. People who pay for a real meal, not just the cheapest option.
THE ADVANTAGE OF BEING ONE OF 50

A HUGE DAILY CROWD. POINTED AT ONLY 50 DOORS.

The club, the challenges, the creators, the content. All of it sends people toward the 50 partner outlets, not 500.

For you: You capture demand the other 500 restaurants never get a shot at.
YOUR RESTAURANT STOPS BEING A RESTAURANT

IT BECOMES A DESTINATION.

ORDER ACCELERATION
50–100

More orders a day, online and offline. Morning to night, driven by the movement, not your ad spend. Your kitchen runs closer to full.

For you: Extra orders on top of what you already do, without paying to bring them in.
YOU KEEP WHAT YOU EARN
5% 25–30% to apps

Aggregators take a quarter of every order. We take a small fraction, and it covers every order, online and offline.

For you: Far more of every rupee stays in your pocket.
WHAT YOU STOP LOSING
₹1,30,000+

A month, no longer going to the apps. Based on 69 delivery orders a day, ₹250 average order, and the 25% an aggregator would have taken.

For you: This isn't new money to chase. It's money you're losing right now, coming back.
THE FOOD TRANSFORMATION

CHEFS YOU COULD NEVER HIRE, DESIGNING YOUR MENU.

National chefs who command 10 to 30 lakh. No single restaurant could afford one. Every partner outlet gets them all.

CHEFS DESIGN YOUR MENU

National chefs who command 10 to 30 lakh design your menu. Every partner outlet gets them all.

For you: A menu built by talent your competitors can't touch.

THEY BRING THEIR PEOPLE

When a chef puts their name on your food, the people who trust them come to try your kitchen.

For you: Their trust becomes your foot traffic.

THIS CHANGES WHO WALKS IN

A chef-designed healthy menu pulls the full-meal crowd who pay for quality, not the cheapest plate. You stop competing on price.

For you: Not just more customers. Better ones, who spend more and come back.

EASY ON YOUR KITCHEN

Your team finishes and serves it in minutes. No expensive cooks, no complex prep, less waste, perfect consistency.

For you: Food you could never make in-house, with the staff you already have.

BETTER FOOD, ALMOST SAME PRICE

Your customer pays close to what they pay now and gets food that's far better, cleaner, and healthier.

For you: You beat the idea that healthy means expensive. Quality up, price barely moves.

YOUR OWN TASTE + A SIGNATURE DISH

Our chefs build a taste unique to your outlet, plus one exclusive signature dish no other partner can serve.

For you: A reason for people to come to you, and only you.

YOUR MENU NEVER GOES STALE

Every week we swap out what isn't selling for fresh, already-viral items from our labs.

For you: You always carry what's trending, with zero R&D of your own.
AND UNDERNEATH ALL OF IT

A SYSTEM THAT CHANGES YOUR ECONOMICS.

LOWER COST PER DISH
10–20%

Lower cost on what you serve. The food you put on the plate costs you less than sourcing and making it yourself.

For you: A bigger margin on every single dish you sell.
STOP BURYING MONEY IN STOCK
ALMOST ZERO

Almost no raw material to buy upfront. The money you'd normally lock into stock and inventory stays free to invest, grow, and breathe.

For you: Far less working capital tied up. More cash in hand, always.
PAY AFTER YOU SELL
SELF-FUNDING

You take deliveries, sell, and settle the next day, by then the customer has already paid you. A short, predictable cash cycle. No big bills before the sales come.

For you: The system funds itself. Your money works for you.
PREDICTABLE COSTS, LOW WASTE
2–3% WASTE

You know your cost per dish in advance and barely throw anything away. Plus a Restaurant Success Program to run a tighter, more profitable kitchen.

For you: You run like a premium chain, not a struggling independent.

HOW ALL OF THIS WORKS IS A CONVERSATION FOR THE TABLE.

The system behind it is the part we explain in person.

NEW REVENUE STREAMS

MORE WAYS TO EARN, NO EXTRA LABOR.

New income on top of dine-in and delivery, most of it with no extra work for your kitchen.

DESSERTS AT CHECKOUT

Our fresh, clean-label dessert line sits right on your checkout. Customers who add one get double prize points. No prep, no inventory risk.

For you: Every order gets bigger, with no extra work for your kitchen.

READY-TO-EAT & FITNESS MEALS

Vacuum-packed fitness meals and macro-balanced snack packs, sold under your name. Grabbed on the way out, ordered for the week, stocked at home. No table needed.

For you: Your kitchen earns from retail, not just dine-in and delivery.

MEAL SUBSCRIPTIONS

Customers prepay for a set number of healthy or fitness meals each week. Income that doesn't depend on footfall, and volume you can plan for.

For you: Steady, recurring income you can count on, from the fitness crowd.

YOUR PACKAGING EARNS

Branded packaging and delivery bags can carry sponsors and brand deals. They market you while they earn.

For you: A cost turns into a revenue and visibility channel.

YOUR SITE BECOMES AD SPACE

Once you own a website and an audience, you can carry brand deals most restaurants never get access to.

For you: You monetize the audience you now own.
YOU OWN IT ALL

STOP RENTING. START OWNING.

Everything we build with you belongs to you, for good.

YOUR OWN WEBSITE

We build and run a custom site for your outlet. Online, offline, or drive-in, every way a customer wants to order, all in one place.

For you: Customers order straight from you, not through an app.

YOUR CUSTOMER DATA

Every order builds your own database. Run loyalty programs, take table bookings online, send upsell offers, and market your RTE products straight to them.

For you: Stop renting customers. Sell to them again and again.

A CONTENT HOUSE

Not a neglected Instagram. Storyboards, content shows built around your restaurant, a real social presence, run like a media brand.

For you: A media brand with an audience, not an afterthought.

YOUR OWN CREATORS

One or two creators become the face of your outlet, with the whole network behind them. Campaigns turn your customers into a community.

For you: A loyal community that belongs to you.

A COMMUNITY THAT'S YOURS

The campaigns turn one-time diners into a community tied to your brand, not to an app or a platform.

For you: People who come back for you, not the discount.

WHAT STAYS AFTER

The movement ends, what you built doesn't. Your website, data, redesigned menu, content library, and community are yours for good, plus the brand strength to reach new cities.

For you: You're not renting a campaign. You're building an asset.
AND THEN, WE MAKE FOOD AN EXPERIENCE

YOUR VENUE BECOMES A STAGE.

We've partnered with a music and events company to make it real. High-footfall lifestyle nights that turn your space into a premium event hub.

LIVE MUSIC

Live sets hosted at your outlet that turn a normal night into an event.

COMEDY & STANDUP

Standup nights that pull a crowd and keep them at your tables.

JAMMING NIGHTS

Open, social music nights that make your space the place to be.

For you: People come for the night, and bring friends.
OWNABLE EXPERIENCE FORMATS

FORMATS PEOPLE COME BACK FOR.

DATE WITH FOOD
JAMMING NIGHTS
FITNESS + MUSIC
FOOD + GAMES
STANDUP & FOOD
For you: Recurring nights that make your venue a place worth returning to.

YOUR RESTAURANT BECOMES THE PLACE TO BE.

Not just somewhere people eat. Somewhere people want to be. This changes the food landscape of the city, Bhopal becomes a place people travel to eat, and food tourism follows.

WHAT A FULLY RAMPED MONTH CAN LOOK LIKE

THE MATH, LAID OUT.

Illustrative: a mid outlet, ©250 average order, 150 orders a day today.

Extra orders from the movement +₹75,000
Lower cost per dish +₹52,500
Leaving aggregator commissions +₹80,000
Desserts, RTE, subscriptions & more +₹1,05,000
EXTRA PROFIT A MONTH ₹3,00,000+

Fully ramped, on roughly ₹7 lakh of new revenue.

Illustrative and fully ramped, not month one. Conservative rates. Your real numbers depend on your size and mix. We build them with you.

For you: More volume, lower costs, new streams, on top of what you already do.
YOU'VE BEEN CHOSEN

YOU'RE IN. LET'S BUILD YOURS.

You've been selected for one of the 50 spots. Confirm your details and we'll set up your onboarding, your menu redesign, and your first phase.

Please fill in all required fields with a valid email.

YOU'RE OFFICIALLY IN.

Welcome to the movement. Our team will reach out shortly to set up your onboarding and your first meeting.

The demand is already there — The movement is already moving — The only question is whether you're one of the 50

THERE'S ROOM FOR 50 LET'S BUILD YOURS

Sit down with us and we'll build your numbers with you — How all of this works is a conversation for the table

Confirm My Spot
Eat Healthy & Be Fit Bhopal · BakeMasti · ABES E-COM LLP