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A CITY IS MOVING ONE BRAND OWNS EACH CATEGORY
Eat Healthy & Be Fit Bhopal is already in motion. Creators, chefs, restaurants, gyms and a whole city. We open a limited number of category slots to brands. One per category. If yours fits, this is the seat.
THIS RUNS WITH OR WITHOUT YOU
The movement is already in motion. Creators, national chefs, nutritionists, restaurants, gyms, a run club, media and an event company are in. A brand isn't what makes this happen. A brand is who gets to stand at the center of it.
The reach is already built. The only open question is which brand gets to own its category inside it.
REAL NUMBERS. NOT INFLATED ONES.
Most decks hand you a number they can't back. We lead with the real ones, then show you exactly how the projections are built.
Building to 200+. Real, contracted, working.
Combined national following.
Plus national media and reach across India.
50 restaurants and 10 gyms, plus a run club and city events.
These are the countable numbers. Present combined reach as a range, honestly, with overlap noted.
A REAL, VERIFIABLE CITY NAME.
Committing 40 to 45 pieces in next 52 days and 100+ stories personally. One person you can verify today, fronting the movement.
200 creators, tiered by size × their content across 52 days = a modeled 100M+ projected views.
Shown as reasoning, not a promise.
You can follow exactly how we got there. That's the point.
WE DON'T INFLATE. WE DON'T NEED TO.
The offline footprint alone, 50 restaurants, 10 gyms, daily bags, a run club and live events, is reach you can physically count. Everything else is upside.
52 DAYS OF BRAND MOMENTS.
Every phase is a fresh, city-wide moment your brand gets to stand in the middle of.
The founding faces open with the truth and bring the creators together. The movement begins.
The city reads its own menus and demands better. A public challenge.
The city moves together, then stays for a live music and standup show.
Clean labels, real ingredients on menus. The public votes.
Partner restaurants redesign menus with national chefs, filmed dish by dish.
Fitness built around real health. The 10 partner gyms join the movement.
The new menus go live with a real experience night: food, music, comedy.
Eat Healthy and Be Fit. Two 30 day challenges pulling the whole city in.
A stadium scale celebration. Winners crowned, the whole city on one stage.
NOT A LOGO ON A POSTER.
Your brand lives across the whole city's health ecosystem. Physical, digital, and live, all at once.
PHYSICAL FOOTPRINT
50 RESTAURANTS
Table branding, tent cards, standees, in-store presence across up to 50 outlets.
DAILY DELIVERY BAGS
Your brand on the order bags moving through the city every single day.
10 GYMS
Floor presence and branding across all 10 partner gyms.
THE RUN CLUB
Your brand on the run club and its city runs.
LIVE EVENTS
Branding at every event: the runs, the fitness party, the challenges, the stadium finale.
SAMPLING IN-HAND
Product samples in bags and at events, straight into people's hands.
DIGITAL & OWNED FOOTPRINT
THE EAT HEALTHY PAGE
Placement on the movement's own official page and channels.
GYM PAGES & WEBSITES
Your brand across the gyms' social pages and the sites we build them.
RESTAURANT SITES & ORDERS
Placement on the 50 restaurant websites and their online order flows.
CREATOR CONTENT
Your brand carried inside creator content, at movement scale.
THE MOVEMENT'S MEDIA
Coverage and content across the movement's media machine.
FIRST-PARTY DATA
Access to an opted-in, health conscious audience you can reach again.
PHYSICAL, DIGITAL, AND LIVE. ACROSS A WHOLE CITY.
The full footprint scales by tier. The title sponsor gets all of it. Lower tiers get a subset. You can't buy this reach on any ad platform.
CHOOSE YOUR LEVEL OF ACCESS.
Six ways to be part of the movement. The higher you go, the more of the city is yours. The top is reserved for one brand.
TITLE SPONSOR
"The face of the whole movement."
- Full footprint across all 50 restaurants, 10 gyms, run club, every event and the stadium finale
- Category exclusivity
- Your name on the movement itself
- First-party data access
- Headline presence in all content
CO-PRESENTING SPONSOR
"Powered-by presence, right beside the title."
- Strong secondary branding across the movement
- Major phase and event presence
- Category exclusivity
- Co-created content
PHASE SPONSOR
"Own a phase and its city-wide moment."
- Headline branding on one full phase (Phase 3+)
- Placement across restaurants, gyms, and events during your phase
- Co-created creator content
- Category exclusivity within your phase
CATEGORY PARTNER
"Own your product category across the movement."
- Exclusive category rights
- Placement wherever your category fits
- Sampling and product-in-hand
- Content integration
EVENT / ACTIVATION SPONSOR
"Own a single live moment."
- On-ground branding at a specific event
- Sampling
- Event content and coverage
LOCAL / COMMUNITY SPONSOR
"A foot in the door, locally."
- Presence across a set of restaurants and gyms
- Delivery bags and in-store
- Local content
Category exclusivity applies at every tier. Once a category is taken, it's gone. Your competitor is reading this too.
WHY THIS. NOT THAT.
You have options for your budget. Here's why this outperforms every one of them.
A marathon is a single event. This is a two month, city wide movement with daily presence.
On a jersey you're one of twenty. Here you own a category, exclusively and become part of the narrative.
Ads stop the day you stop paying. Here you keep the content, the audience and the data.
A single influencer post fades. A 65+ creator movement, physical footprint, and events reinforce you for 52 days.
YOU'RE NOT BUYING IMPRESSIONS. YOU'RE BUYING A POSITION NO ONE ELSE CAN OCCUPY.
YOU'RE NOT SPONSORING AN EVENT. YOU'RE BECOMING PART OF THE LARGEST HEALTHY-EATING MOVEMENT INDIA HAS ATTEMPTED.
That's a position, a story, and a legacy. Not an impression count.
You get real reporting, not vanity numbers. After the campaign, you receive:
REACH & INTERACTIONS
Total estimated customer interactions across all physical and digital touchpoints, reported honestly.
AUDIENCE DATA
The first party, consented audience segments captured under your category.
CONTENT PERFORMANCE
Views, engagement and creator content delivered, with real figures.
EVENT FOOTFALL
On-ground participation at every event you were part of.
BRAND RECALL
Where measurable, association and recall from the movement's audience.
HONEST REPORTING
Real numbers, transparently. We report what happened, not what sounds good.
MORE THAN AN AD BUY.
Traditional advertising rents attention for a moment. This alignment embeds your brand into the physical, digital and social fabric of the city's health transition.
UNFAIR CREDIBILITY
Stand alongside national chefs, certified nutritionists, and top-tier fitness leaders. Your brand inherits institutional authority that clean ad placement could never purchase.
OMNIPRESENT INTEGRATION
Achieve absolute density. Your identity is active on delivery bags, restaurant tables, gym floors, high-production creator content, and physical stadium stages simultaneously.
ASSET TRANSITION
We do not just hand you impressions. You secure verified first-party data access, targeted distribution paths, and high-value co-created content that produces utility long after the campaign.
YOU ARE NOT BUYING REACH. YOU ARE CLAIMING ACCREDITATION.
An ad buy is transactional. This structure is structural exclusivity across a city in motion.
CLAIM YOUR CATEGORY.
Categories are taken first come and once yours is gone, it's gone. Tell us who you are and we'll open the conversation, before your competitor does.
YOUR INTEREST IS IN.
We'll reach out shortly to discuss your category and open the conversation. Move quickly, categories are exclusive.