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YOU HAVEN'T LAUNCHED IN BHOPAL YET. WE'VE ALREADY BUILT THE LAUNCH.
Eat Healthy & Be Fit Bhopal is a creator-led movement already pulling an entire city toward a healthier life. We're offering one commerce partner the chance to plug into it, and enter Bhopal faster, warmer, and cheaper than any city you've launched. This isn't a sponsorship. It's your way in.
REAL REACH. NOT INFLATED NUMBERS.
Before we talk about your Bhopal launch, see what's already built. Every number here is real, and most of it is already contracted.
65+ signed today, onboarding daily toward 200+ by launch.
Combined national following. One at 18M+.
Through major partner pages, plus national media.
50 restaurants, 10 gyms, a run club, and city-wide events.
Real pages, real audiences, already part of the movement. Not rented impressions.
WE DON'T INFLATE. WE DON'T NEED TO.
The offline footprint alone, 50 restaurants, 10 gyms, a run club, and daily events, is reach you can physically count. This is the base your launch builds on.
A REAL BHOPAL FACE. NOT A LOGO.
Before we talk about your Bhopal launch, see what's already built. Every number here is real, and most of it is already contracted.
AAYUSH
@bhopali_pointsOne of Bhopal's own known faces, leading this movement from the front. When people in this city think fitness and food, they think of him.
Personally committing 40–45 pieces of content and 100+ stories to this movement.
You can verify every number yourself. This movement is fronted by a real, trusted local name, which is exactly why the audience acts on what he says. That's what turns reach into downloads.
THIS ISN'T A SPONSORSHIP. IT'S HOW YOU ENTER BHOPAL.
You could spend crores entering Bhopal cold, the way you enter every city. Or you could enter a city that's already warm, where restaurants promote you, creators talk about you, and a whole movement points people at your app. That's not sponsorship. That's a launch.
ENTER COLD. SPEND CRORES.
Meta ads. Google ads. Coupons. Hoardings. Influencers. Paying for every single customer, from zero, in a city that doesn't know you yet.
ENTER WARM. PLUG INTO A MOVEMENT.
A city already moving toward you. Restaurants, creators, gyms, and events all pointing people to your app, your stores, and your cafe, from day one.
MOST BRANDS BUY ATTENTION. YOU'D BE BUYING A CITY.
WE DON'T JUST BRING YOU CUSTOMERS. WE BRING YOU THE CITY'S INFRASTRUCTURE.
No ad platform can offer this. No agency can offer this. This is real estate, a trained workforce, and a demand engine, handed to you to launch Bhopal.
6 MONTHS DARK STORE RENT, FREE
Your Bhopal dark stores, rent-free for 6 months, then 50% off for the next 6.
WHAT THIS SAVES YOU: Months of rent and setup cost, gone from your launch budget.
WE COVER 30% OF YOUR DELIVERY BILL
We take on a share of your delivery cost during the movement, directly lowering your cost per order.
WHAT THIS SAVES YOU: A cut of every delivery, from day one.
A TRAINED DELIVERY TEAM, READY
Instamart and Blinkit store managers are ready to work with us, and their riders are ready to join. A working delivery force, from the start.
WHAT THIS SAVES YOU: Months of hiring, training, and building a fleet from zero.
1 YEAR RENT-FREE, SUPPLIED BY OUR KITCHEN
Launch Zepto Cafe with one year rent-free, with food supplied from our central kitchen. A semi-QSR with real sit-down experience.
WHAT THIS SAVES YOU: Rent, kitchen setup, and supply chain, handled.
HERO PARTNER OF THE WHOLE MOVEMENT
Our full marketing system behind you, as the anchor partner of Eat Healthy & Be Fit Bhopal.
WHAT THIS SAVES YOU: The crores you'd spend to build this awareness alone.
META CAN'T OFFER YOU REAL ESTATE. AN AGENCY CAN'T OFFER YOU A DELIVERY TEAM. WE CAN.
This is why this partnership can't be compared to any ad spend. It's a way into a city that doesn't exist anywhere else.
HOW THE CITY BECOMES YOUR CUSTOMERS.
The movement isn't the reward. It's the machine. Here's how a person in Bhopal becomes a loyal Zepto customer.
THEY JOIN THE MOVEMENT
A whole city is pulled toward eating real and getting fit. They're in.
THEY DISCOVER RESTAURANTS
They explore 50 partner restaurants, healthy menus, real food.
THEY JOIN THE CHALLENGES
City-wide missions and challenges pull them into daily participation.
THEY FOLLOW THE CREATORS
65+ creators, growing to 200+, make it a movement they trust and act on.
THEY NEED GROCERIES
Ingredients, milk, vegetables, essentials. The movement creates the need.
THEY ORDER FROM ZEPTO
Every touchpoint points to your app. The first order happens here.
THEY KEEP ORDERING
Milk, vegetables, ice cream, electronics, beauty, daily essentials. The habit forms. They stay.
THE MOVEMENT GETS THEM IN. YOU KEEP THEM FOR EVERYTHING.
You don't just get healthy-food orders. You get a customer for milk, groceries, electronics, and everyday life.
HOW A DOWNLOAD BECOMES A HABIT.
We don't hope people order. The movement is built so ordering is the natural next step, again and again. Here's the exact mechanism.
CHALLENGES REQUIRE THE APP
THE TRIGGER: "City Quest missions and the ₹5 lakh prize pool require people to download and use the Zepto app to take part."
WHY IT CONVERTS: "The download isn't asked for, it's required to play. Creators push it, the whole city joins in."
MISSIONS REQUIRE AN ORDER
THE TRIGGER: "Missions are built around ordering: build a healthy breakfast under ₹299, a high-protein basket, a family basket. Completing a mission means placing a real order, with screenshot proof."
WHY IT CONVERTS: "The first order isn't a hope, it's the task. Proof is required to win."
THE HABIT LOOP
THE TRIGGER: "The Healthy Passport, weekly missions, community, and daily-essential needs (milk, vegetables, groceries) pull them back, order after order."
WHY IT CONVERTS: "Once the app is on their phone and the habit forms, they stay, for everything, not just healthy food."
WE DON'T ASK PEOPLE TO ORDER. WE BUILD IT SO THEY HAVE TO.
INSTANT DELIVERY POWERED BY ZEPTO.
We don't just promote Zepto. We build Zepto into the city's food commerce, on every restaurant site, every checkout, every event. You become the layer everything runs on.
EVERY RESTAURANT SITE
"Instant Delivery Powered by Zepto" built into all 50 partner restaurant websites we build.
EVERY CHECKOUT
At restaurant checkout: need drinks, ice cream, fruits, protein, groceries? Delivered in minutes by Zepto.
EVERY EVENT
Runs, launches, the finale, all with Zepto as the commerce and delivery layer.
EVERY CHALLENGE
City Quest missions run on Zepto ordering. The app is the game board.
A restaurant order becomes a grocery order.
A Zepto order becomes a restaurant order.
Both businesses feed each other. Every order creates the next one, and Zepto sits at the centre of all of it.
YOU'RE NOT ADVERTISED ON THE CITY. YOU'RE BUILT INTO IT.
WHERE YOUR BRAND SHOWS UP.
Across the whole movement, physical, digital, and live. Every surface points people to your app, your stores, and your cafe.
OFFLINE · PHYSICAL
RESTAURANT TABLES
Branding across up to 50 outlets.
REACH: ~390,000 in-store impressions / 52 days (est)
DELIVERY BAGS
Your brand on order bags leaving 50 outlets daily.
REACH: ~180,000 branded deliveries / 52 days (est)
GYM FLOORS
Presence across all 10 partner gyms.
REACH: ~25,000 monthly fitness visits (est)
THE RUN CLUB & EVENTS
On-ground at runs, launches, finale.
REACH: ~8,00,000+ live event touchpoints (est)
SAMPLING IN-HAND
Samples and QR-to-app in bags and at events.
REACH: thousands of direct app prompts (est)
ONLINE · OWNED
THE EAT HEALTHY PAGE
Placement on the movement's official channels.
REACH: the movement's full owned audience
CREATOR CONTENT
Your brand and app inside creator content.
REACH: ~100M projected views / 52 days (projected, math shown)
THE LEAD FACE
Association with the movement's lead creator.
REACH: 7.1M views / 30 days (real)
PARTNER PAGES & MEDIA
Across named partner pages + media.
REACH: 12M+ partner reach (real)
RESTAURANT & GYM SITES
"Powered by Zepto" on the sites we build.
REACH: every online visitor and order (est, grows over time)
LIVE EVENTS
RUN, WALK & FITNESS PARTY
App-integrated city event.
REACH: ~2,000–5,000 on-ground (est) + amplification
THE LAUNCH NIGHTS
Branding across launch experiences.
REACH: ~3,000–6,000 combined (est)
THE STADIUM FINALE
Marquee presence at the biggest moment.
REACH: ~5,00,000–10,00,000+ on-ground (est) + media push
Every number is real and countable, or an honest projection with its logic shown. We don't inflate, because we don't need to.
THE NUMBERS, AND HOW WE GET THEM.
We don't hand you a number we can't explain. Here's the funnel, every step modeled from a real base of 65+ contracted creators, with every assumption visible.
CREATORS
200 creators × ~30K avg local reach, minus overlap.
NAMED NATIONAL PAGES
Startup By DOC 1.3M, Startup India Stories 940K, Marketing by DOC 1.3M, DAD of Startup 643K. Confirmed partners.
CHEFS & NUTRITIONISTS
Combined national reach, one at 18M+.
THE LEAD FACE
Aayush, real verified views.
PHYSICAL FOOTPRINT
50 restaurants, 10 gyms, run club, city events.
~14.4M BLENDED CAMPAIGN REACH
After removing cross-layer overlap. Conservative.
APP DOWNLOADS (est)
~3% of blended reach, City Quest + ₹5L prize driven.
FIRST ORDERS (est)
~55% of downloads, missions require an order with proof.
REPEAT CUSTOMERS (est)
~40%, via Passport, community, daily-essential habit.
UGC ASSETS (est)
Creator + community mission content, Zepto-tagged.
What you'd normally spend on ads and coupons to acquire ~237,000 first-order customers.
In authentic, city-specific, Zepto-tagged UGC you'd otherwise pay to produce.
AND EVEN AT THE MINIMUM,
counting only our 65+ creators contracted today, ignoring every other layer, the model still delivers 1.07M reach → 42,900 downloads → 23,600 first orders → 9,400 repeat. Everything above is upside we're already building toward 200+.
ANYONE CAN BUY ORDERS. NO ONE CAN BUY A COMMUNITY.
Your competitors can discount their way to a first order. What they can't do is build a city-wide community that trusts them, and that's exactly what you walk away with.
BOUGHT WITH A COUPON
The moment the discount ends, the customer leaves. Loyalty rented, never owned.
EARNED THROUGH A MOVEMENT
People who joined a mission, followed the creators, and became part of something. They stay because they belong, not because it's cheap.
IT TAKES A MOVEMENT
A loyal community needs a reason to gather. We spent months building one. It can't be bought off the shelf.
IT TAKES REAL RELATIONSHIPS
65+ creators growing to 200+, chefs, gyms, and a lead face the city trusts. Those relationships took time and can't be cloned overnight.
IT TAKES BEING FIRST
The first brand to own this community owns it. A competitor arriving later is arriving to a city that's already yours.
YOUR COMPETITORS WILL BUY ORDERS. YOU'LL OWN THE CITY THAT PLACES THEM.
And a community like this can't be built in a quarter. By the time anyone tries, you're already the default.
ZEPTO CAFE. MORE THAN AN APP ICON.
Delivery makes you convenient. A cafe makes you part of the city. We hand you a physical Zepto presence, ready to run, supplied by our central kitchen.
1 YEAR RENT-FREE
Launch Zepto Cafe with a full year of rent handled. Your physical entry, de-risked.
POWERED BY OUR CENTRAL KITCHEN
Food supplied from our central kitchen. No kitchen setup, no supply chain to build, ready to serve.
SEMI-QSR, WITH A SEAT
Fast, quick-service at its core, with limited seating for a real sit-down experience. Grab-and-go or stay a while.
A BRAND PEOPLE CAN VISIT
A place the movement's community gathers, tied to every event, challenge, and creator. Zepto becomes somewhere you go, not just something you tap.
TRUST
A physical place makes an app feel real and permanent.
COMMUNITY HUB
The movement's events and creators gather here. Constant footfall.
DATA & HABIT
Every visit and order deepens the customer relationship you own.
BLINKIT AND INSTAMART ARE APPS. YOU'D BE A PLACE IN THE CITY.
AN ECOSYSTEM, NOT AN AGENCY.
65+ → 200+ CREATORS
Contracted today, growing daily.
50 RESTAURANTS
A live partner network.
10 GYMS + A RUN CLUB
The city's fitness crowd.
NATIONAL PAGES
4.18M confirmed partner reach.
LEAD FACE
A trusted 321K local name.
CENTRAL KITCHEN
Real supply infrastructure.
RESTAURANT TECH PLATFORM
Sites and ordering, built by us.
CREATOR MANAGEMENT SYSTEM
A managed content machine.
LOCAL EXECUTION TEAM
Boots on the ground in Bhopal.
An agency rents you attention for a month. This is a living ecosystem you plug into, and it keeps working.
NO ONE ELSE CAN OFFER YOU RENT-FREE ENTRY, A TRAINED DELIVERY TEAM, AND A CITY THAT ALREADY WANTS YOU.
This is the combination that doesn't exist anywhere else. Real estate, workforce, demand engine, and community, in one partnership.
WE DIDN'T BUILD A CAMPAIGN. WE BUILT YOUR WAY INTO BHOPAL.
We're looking for one commerce partner to build this with, long-term. If that's Zepto, let's talk about scope, and build something neither of us could build alone.