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FOR GYMS · BY INVITATION

GROW BEYOND YOUR FOUR WALLS

A partnership to turn your gym into a fitness brand with a city-wide reach. Part of Eat Healthy & Be Fit Bhopal. Capped at 10 gyms, selective by design. You've been chosen for a spot.

65+ CREATORS
·
30M+ CHEF REACH
·
₹10,00,000+ IN PRIZES
THE FACE LEADING THE MOVEMENT

A REAL BHOPAL FACE. NOT A LOGO.

Traditional campaigns hide behind corporate branding. This movement is built by, with, and for the actual people moving the city.

AAYUSH

@bhopali_points

One of Bhopal's own known faces, leading this movement from the front.

VERIFIED · REAL · LOCAL
312K FOLLOWERS
515.9K INTERACTIONS
7.1M VIEWS / 30 DAYS

Personally committing 40–45 pieces of content and 100+ stories to this movement.

You can verify every number yourself. That's the point, this movement is fronted by a real person, not a claim.

THE MOVEMENT IS ALREADY MOVING

THIS ISN'T JUST AN IDEA.

Creators, national chefs, nutritionists, media, restaurants, and an event company have already joined. More every week. The whole city is coming together, and gyms are the next piece.

CREATORS
NATIONAL CHEFS
NUTRITIONISTS
RESTAURANTS
MEDIA PARTNERS
EVENT COMPANY

And the list grows every week. You'd be joining something already in motion.

THE BIG IDEA

GROW BEYOND YOUR FOUR WALLS

Today your gym earns from the people who walk through your door. We turn it into a fitness brand with a city-wide audience, its own content, real events, and income that isn't limited by your floor space.

FROM

A LOCAL GYM

Known only to the people nearby who already walk in.

TO

A FITNESS BRAND

With a city-wide audience, content, and real events behind it.

AND

NEW INCOME

Revenue that isn't capped by how many people fit on your floor.

THE REACH BEHIND THE MOVEMENT

A NETWORK, ALREADY BUILT.

Layer on layer of attention, all pointed at the movement, its gyms, and the fitness crowd.

THE CONTENT ARMY
65+

Paid creators already signed, building toward 200+. Across every category, collectively in the millions of followers.

For you: A content army already working, and ready to point at fitness.
THE NAMES LEADING IT
30M+

National chefs and nutritionists with a combined national audience. One with 18M+ across platforms.

For you: Health and fitness credibility your gym could never buy alone.
AND THE NETWORK
12M+

More reach through partner pages we've tied up, plus national media and reach across India, not just Bhopal.

For you: Layer on layer of attention, all pointed at the movement.
THE CONTENT MACHINE
4,000+

Pieces of content, and that's just the creators. Then members and challenge entrants make their own, pushing it far higher.

For you: Your gym shows up again and again, in content you never had to make.
9 PHASES · 52 DAYS

HOW THE CITY COMES TOGETHER.

Every phase builds the movement, and Phase 6 is where gyms take the stage.

01

IGNITION

The founding faces open with the truth and bring the creators together. The movement begins.

FOR YOUR GYM: The city's attention starts building, and you're already one of the 10.
02

MENU PADHEGA BHOPAL

₹50,000

The city reads its own menus and demands better. A public challenge.

FOR YOUR GYM: The city starts caring about real health, your core message.
03

RUN, WALK & FITNESS PARTY

₹1,00,000 pool

The city moves together, then stays for a live music and standup show.

FOR YOUR GYM: A city-wide fitness event, exactly your world. Bring your members, get seen.
04

TRANSPARENCY

Clean labels, real ingredients, calories, and protein on menus. The public votes.

FOR YOUR GYM: The city learns what real nutrition means, and looks to gyms to lead.
05

MENU REDESIGN

₹2,00,000 pool

Partner restaurants redesign menus with national chefs, filmed dish by dish.

FOR YOUR GYM: Healthy food and real fitness start pairing up across the city.
06

REAL FITNESS

Fitness built around real health, not just appearance. Partner gyms join the movement.

FOR YOUR GYM: THIS IS YOUR PHASE. Your gym takes the stage, reframing fitness around real health.
07

THE LAUNCH

The new menus go live with a real experience night: food, music, and comedy.

FOR YOUR GYM: A city-wide event moment you're part of.
08

THE BIG CHALLENGES

₹8,00,000 (₹4L each)

Eat Healthy and Be Fit. Two 30-day challenges that pull the whole city in.

FOR YOUR GYM: A month of the whole city getting fit, driving members to your door.
09

THE GRAND FINALE

A stadium-scale celebration. Winners crowned, the whole city on one stage.

FOR YOUR GYM: You end as part of the city's biggest fitness moment.
THE OPPORTUNITY

THE MARKET IS WIDE OPEN.

India's fitness market is early and growing fast. Most of the country hasn't started yet, and the next wave is tier-2 cities like Bhopal.

INDIA
0.8%

gym penetration. Barely started.

BRAZIL
7%

UK
17%

USA
25%

For you: The room to grow in India is enormous, and almost nobody has claimed it yet.
23.3M

Indians projected in gyms by 2030. The market is climbing fast.

TIER-2

cities like Bhopal are the next wave, still wide open and largely untapped.

For you: You're not fighting for scraps in a crowded market. You're early in one that's about to take off, in exactly the right city.
HOW YOUR GYM GROWS

MORE THAN NEW MEMBERS.

The movement grows your gym in ways your four walls never could, on and off your floor.

NEW MEMBERS

The whole city gets pushed toward fitness for 52 days, and the movement points them at the partner gyms.

For you: A wave of new members you didn't have to chase with ads.

ONLINE CLASSES

Sell classes and training beyond your floor, to people who'll never walk into your gym in person.

For you: Income from members your building could never physically hold.

EVENTS & EXPERIENCES

Host and be part of the movement's runs, fitness parties, and events. Your gym becomes a place things happen.

For you: A reason for the city to know your name, not just your address.

CROSS-PROMOTION

The whole creator and chef network amplifies you. Get seen by audiences in the millions.

For you: City-wide reach your gym could never buy alone.

SPONSORS & BRAND DEALS

As you build an audience, brands want to reach it. Carry sponsors and deals most gyms never access.

For you: Your gym earns from its audience, not just its memberships.
NEW REVENUE STREAMS

INCOME BEYOND MEMBERSHIPS.

Your gym stops depending only on monthly memberships and starts earning in ways your floor space never allowed.

ONLINE CLASSES & TRAINING

Sell live and recorded classes, plans, and coaching to people beyond your floor, across the city and beyond.

For you: Income that isn't capped by how many bodies fit in your building.

EVENT REVENUE

Host runs, fitness parties, and lifestyle nights at or with your gym. Ticketed, sponsored, and repeatable.

For you: Your space earns on the nights it used to sit empty.

SPONSOR & BRAND DEALS

As you build an audience, brands pay to reach it, on your pages, your site, and your events.

For you: A cost centre becomes a revenue channel.

FITNESS PRODUCTS & MEALS

Sell supplements, fitness meals, and merch under your own name, in-gym and online.

For you: Retail income stacked on top of memberships.

MEMBERSHIP SUBSCRIPTIONS 2.0

Prepaid class packs, challenge entries, and premium tiers the movement drives people toward.

For you: Steady, predictable income you can plan around.
YOU OWN IT ALL

BUILD AN ASSET, NOT JUST A MONTH.

Everything we build with you belongs to you, and stays yours after the movement ends.

YOUR OWN WEBSITE

We build and run a custom site for your gym. Memberships, class bookings, online training, all in one place.

For you: Members sign up and book straight from you.

YOUR MEMBER DATA

Every signup and booking builds your own database. Run loyalty, renewals, upsells, and win-back straight to them.

For you: Stop losing members to silence. Reach them again and again.

A CONTENT HOUSE

Not a neglected Instagram. A real content system built around your gym, run like a media brand.

For you: A fitness brand with an audience, not an afterthought.

YOUR OWN CREATORS

Creators become the face of your gym, with the whole network behind them, turning members into a community.

For you: A loyal community that belongs to you.

A COMMUNITY THAT'S YOURS

The campaigns turn one-time members into a community tied to your brand, not to a discount.

For you: People who stay for you, not the cheapest membership.

WHAT STAYS AFTER

The movement ends, what you built doesn't. Your website, member data, content library, and community are yours for good.

For you: You're not renting a campaign. You're building an asset.
WHAT THIS DOES FOR YOU

STOP BEING A GYM. BECOME A FITNESS BRAND.

CITY-WIDE REACH

The whole network points at you: shared audiences, cross-tagging, national creators and chefs. Your gym gets seen far beyond your neighbourhood.

For you: A name the whole city knows, not just your street.

REAL CREDIBILITY

Backed by national chefs, nutritionists, and a genuine health movement. You lead on real fitness, not just aesthetics.

For you: Authority your competitors can't buy.

THE SPOTLIGHT IS REAL

City-wide events, a stadium finale, media coverage. Your gym stands on a real stage.

For you: A brand people talk about, not just train at.

A FITNESS BRAND THAT LASTS

Reach, content, community, and credibility that stay after the movement, and the strength to grow to new locations.

For you: From a local gym to a fitness brand with a future.

YOU'RE NOT SELLING MEMBERSHIPS. BUILDING A BRAND.

YOU'VE BEEN CHOSEN

YOU'RE IN. LET'S GROW YOURS.

You've been selected for one of the 10 gym spots. Confirm your details and we'll set up your onboarding, your Phase 6 spotlight, and your first meeting.

Please fill in all required fields with a valid email.

YOU'RE OFFICIALLY IN.

Welcome to the movement. Our team will reach out shortly to set up your onboarding and your first meeting.

The market is wide open — The movement is already moving — The only question is whether you're one of the 10

THERE'S ROOM FOR 10 LET'S GROW YOURS

Sit down with us and we'll build your plan with you — Your gym, your reach, your brand