A CITY IS ABOUT TO MOVE.
ONE OUTLET GETS TO
TELL ITS STORY.
Eat Healthy & Be Fit launches in Bhopal on 2 September. A 52-day, city-wide health movement, built by the city itself. We are opening a single exclusive media partnership, and a limited number of general ones. This is the one voice the movement speaks through.
We don't inflate. We don't need to.
Bhopal is about to attempt something no Indian city has. A movement, built by the city itself, to change not just how it eats and moves, but how the rest of the country sees it.
A place people travel to for its food. A city known for its health.
A 52-day movement,
across a whole city.
Eat Healthy & Be Fit launches in Bhopal on 2 September and runs 52 days across nine phases. Not a campaign. A movement the whole city takes part in.
Food was never the enemy. Not street food, not a favourite treat, not any indulgence. The enemies are the chemicals, the fake ingredients and the dirty kitchens. We are bringing the real ones back.
Real numbers. Not inflated ones.
Most decks hand you a number they can't back. We lead with the real ones, then show exactly how the projections are built.
A real, verifiable city name.
Committing 40 to 45 pieces over the next 52 days and 100+ stories personally. One person you can verify today, fronting the movement.
Real & VerifiableShown as reasoning, not a promise. You can follow exactly how we got there, and that is the point. Change any input and the number moves with it.
Every number here is either real and countable, or an honest projection with its logic shown. We don't inflate, because we don't need to.
52 days of stories to tell.
Every phase is a fresh, city-wide moment. For a media partner, that is 52 days of content, coverage, and access, not a single event to report and move on from.
The founding faces open with the truth and bring the creators together. The movement begins.
The city reads its own menus and demands better. A public challenge.
The city moves together, then a live music and standup show.
Clean labels, real ingredients on menus. The public votes.
Partner restaurants redesign menus with national chefs, filmed dish by dish.
Fitness built around real health. The 10 partner gyms join.
New menus go live with a real experience night, food, music, comedy.
Two 30-day challenges, Eat Healthy and Be Fit, pulling the whole city in.
A stadium-scale celebration, winners crowned, the whole city on one stage.
52 days of continuous, exclusive-able content. Not one event, but more for a media partner to cover than any single campaign could offer.
One voice, or one of several.
There is a single exclusive media partnership, and a limited number of general ones. This is the choice.
The single voice the movement speaks through.
- 4,000+ pieces of content, shared to use. Generated by the creator network across 52 days, made available for the partner to run on their platforms.
- 50 dedicated pieces, exclusive to them. Made by our own team, a creator working for their content only.
- Full exclusive interviews from every prestigious guest. Founders, investors, chefs, notable figures. The partner becomes the outlet the movement speaks through.
- Everything in advance. The partner knows what is happening and receives content before it goes out, so they lead every story.
- Reach to 50,000+ homes. Committed physical reach through the movement's network.
- The ₹1 lakh quiz challenge. People must visit the partner's social and website and consume their content to answer and win. Designed to drive real, engaged traffic to the partner's channels.
- Brand deals. Brands coming to the city for the movement can pay the partner for coverage, a revenue channel.
- First media rights in every future city.Strategic A national relationship, not a one-city deal, as the movement expands.
- Joint winner announcements on the movement's and the partner's channels.
Part of the movement, at a lighter level.
- Guest bites, not full interviews. Short clips from guests, not the full exclusive sit-downs.
- No dedicated content. None of the 50 exclusive pieces, none of the special content made by our side.
- No advance access. Content and information come in the normal flow, not ahead of time.
- A share of general reach. Part of the movement's coverage, at a lighter level.
- Still part of the movement. Still carrying its story, but the lighter tier.
Not coverage you produce.
An audience you grow.
This is what the partnership does for your platform, beyond the content itself.
A constant content engine, not a one-off story
52 days of coverable moments and 4,000+ pieces built to be shared keep your platform fed with fresh, relevant material for two straight months, not a single story that fades in a day. Content you would otherwise spend heavily to produce, delivered.
Audience you grow, not attention you rent
The quiz challenge and the movement's own reach are built to drive real people to your channels and website, people who consume your content to take part. Engaged audience growth you keep, not paid impressions that vanish when the campaign ends.
Trust by association, the one thing you cannot buy
Standing as the voice of an honest, city-wide health movement, alongside national chefs, nutritionists and real people, hands your platform credibility no ad can manufacture. Your audience trusts you more for carrying something real.
Reach that is physical and countable, not just online
Beyond feeds, the movement reaches 50,000+ homes (committed) and up to 100 neighbourhood shops (growing) across the city. Your association rides on real, physical, citywide reach, the kind that separates you from every online-only campaign.
A story with national legs
"The first Indian city to build its own health movement" is a national story, not a local one. Content from it is built to travel, with the potential for reach and pickup well beyond Bhopal.
Value that lasts beyond the movement
The content, the audience you grew, the trust you earned, and, for the exclusive partner, first rights in every future city, stay with you after the 52 days end. You are not buying a campaign. You are building a lasting asset for your platform.
A revenue channel, not just reach
Brands coming to the city for the movement can pay you for coverage. The partnership can earn for your platform, not only grow it.
You are not covering a movement. You are growing your platform on the back of one.
Over ₹1 crore of value.
Here is what the exclusive partnership is worth, item by item, in content you would otherwise produce, reach you would otherwise buy, and access no one else gets. Shown as estimated value, honestly.
Every figure here is estimated at what it would cost you to produce or buy, never an invoiced price. We show the value, then we talk. We don't inflate, because we don't need to.
Why this, not the usual.
You have other ways to fill your platform and grow your audience. Here is why this outperforms them.
52 days of content, without the crew.
Producing this volume of content, interviews and event footage yourself would cost a fortune in crew, time and access. Here it is delivered, and the access is exclusive.
One event fades. This is 52 days.
A single event is a story that runs once and disappears. This is two months of continuous, coverable moments, a story that compounds.
You grow an audience, not rent attention.
Paid reach vanishes when you stop paying. Here you grow real, engaged audience through the quiz and the movement, and you keep it.
There is one exclusive voice. It could be theirs.
The exclusive position goes to one media house. If it is not you, it is a competitor telling the story you could have owned, in Bhopal and every city after.
One exclusive voice. A limited number of partners. Let's talk.
The exclusive media partnership goes to a single outlet, and there are a limited number of general partnerships. Once the exclusive is taken, in Bhopal and every city that follows, it is taken.
The ask is small: twenty minutes. We show you the full detail, the reach, and how it works for your platform.